Art Direction is a hands-on process where creative assets are developed, either by the Director or under the guidance thereof, and executed to support the Style Guide, Marketing objectives and Campaign needs.

Whether it’s working with photographers to ensure that photo shoots are evocative yet consistent, or developing campaign-specific creative assets for ad buys, or working with video crews editing footage, the Creative Director should oversee the direction of creative development to ensure it’s on-brand, successful and compelling.