Too many companies lack vision. They have a product, an audience and a track record. But they don’t know who they are or what they are trying to accomplish.

Over time, and working with wonderful partners, I’ve developed a process to discover the heart and soul of a company. By establishing an audacious, bold Mission Statement and other elements – a Brand Bible, if you will – companies can chart their path forward by following their foundational values even while remaining nimble in a quickly-evolving technological environment.

Just like an individual, companies should seek to understand who they are at their core, and align their actions, goals and culture with those values.