It’s a crowded marketplace out there. Company names and identities have to be bold and recognisable. At it’s very core a visual identity should create a connection with the customer, help differentiate from competitors and convey a sense of purpose and personality.

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“Where there is no vision, the people perish”

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There are many considerations to weigh when building a brand’s visual identity. Colors evoke emotion. Fonts communicate personality. Style creates an expectation in the customer’s mind. A good brand identity is simple, expressive and unique.

Identity is about communication. A successful brand identity is a cohesive expression of the brand and supports the Brand Bible.  I help bring those principle into a visual style.

          

 

          

Everything that a company creates – from websites to banner ads, from vehicles to social posts – should be in harmony with the established brand Style Guides. Every action, every touch point is a message from the brand.