Having a visual mind isn’t enough. A successful Creative Director should feel as comfortable painting with words as they are working with pen and paper.
Design is the marriage of art and function, and often a third partner – compelling content.
Brand personality in messaging and copy is an integral part of style, just as much a color selection. I have years of experience working as a content creator, developing brand language, marketing messaging and content marketing. Heck, I’m even a published author.
To me writing a separate from design. They are different, symbiotic forms of expression. It’s another way to create art.
